Press Release: SMITH & WESSON® EU Consolidation Plan

We’re proud to announce that SMITH & WESSON has appointed, effective May 1st 2021, PRIMA ARMI, its Italian partner, as Master Distributor for the following countries:

  • Switzerland (Dealers direct);
  • Bulgaria;
  • Georgia;
  • Greece;
  • Malta;
  • Slovenia.

Prima Armi will apply its marketing model and will support its customers and Smith & Wesson in promoting its products and growing the brand.

It represents, for our company, an amazing challenge and the recognition of our capability to both offer a great service to our customers and vendors.

Prima Armi S.r.l.

Executive Officer
Enrico Garbarino

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