Press Release: SMITH & WESSON® EU Consolidation Plan

We’re proud to announce that SMITH & WESSON has appointed, effective May 1st 2021, PRIMA ARMI, its Italian partner, as Master Distributor for the following countries:

• Switzerland (Dealers direct);
• Bulgaria;
• Georgia;
• Greece;
• Malta;
• Slovenia.

Prima Armi will apply its marketing model and will support its customers and Smith & Wesson in promoting its products and growing the brand.

It represents, for our company, an amazing challenge and the recognition of our capability to both offer a great service to our customers and vendors.

Prima Armi S.r.l.

Executive Officer
Enrico Garbarino